IT2Industry@productronica at a glance

Visitor tests virtual worlds at IT2Industry

IT2Industry is positioned as an international trade fair on the topics of automation, production, information and industrial IT security. It covers the entire production process on the road to the so-called smart factory.

Industry 4.0 defines a product's entire lifecycle—from the original idea to its development, manufacture, use, maintenance and even recycling. IT2Industry is an event that covers that process in IT and industry perfectly: It gives ICT companies that offer digital services and solutions in the field of Industry 4.0 an embedded platform where IT can reach the industry and its decision-makers in various branches of industry.

Key facts zur IT2Industry auf der productronica 2015:

  • First held as part of productronica in 2015

  • More than 2,800 domestic and international trade visitors, 61% of them from Germany

  • 27 exhibitors including Anywhere.24, arvato Systems, barcatta, Huawei Technologies, INSYS Microelectronics, Paessler, Software Quality Lab, Telefónica Germany and others. More

  • More than 30 lectures and panel discussions

Main themes of IT2Industry, the integrative marketplace

IT2Industry focuses on intelligent networking on the road to the industrial Internet of Things. It covers the entire range of production processes for the smart factory:

  • Automation and industrial software
  • Big data and cloud computing
  • Infrastructure and production logistics
  • Embedded systems/cyber-physical systems
  • Cyber security: Industrial IT security
  • Data networks, IT and energy
  • Machine-to-machine communication (M2M)

The accompanying Open Conference offers you up-to-date and comprehensive market orientation. It features presentations of the first case studies to focus on Industry 4.0 in practice as well as its future prospects and the impact of this industrial revolution, industrial IT security measures and information about a number of other relevant topics.

Unique exhibition network with sector-specific expertise

IT2Industry is embedded in various Messe München trade fairs as a "fair within the fair." It is currently held in conjunction with automatica, productronica and electronica. IT2Industry features sector-specific focus topics that help exhibitors and visitors maintain their industry orientation. Details about the exhibition network.

IT2Industry networks information technologies with research, big industry and SMEs. This innovative concept is unique in Germany and attracts visitors from around the world who want information about the industrial Internet of Things.

IT2Industry@productronioca reached responsible decision-makers, and especially CEOs as well as company, plant and division heads in manufacturing, production, development, engineering, maintenance, design, research, sales and marketing.

It predominantly addresses manufacturers of industrial, automotive, communication, consumer and medical electronics, the sectors for machine and equipment manufacturing, automotive and vehicle manufacturing as well as measuring, control and automation technology.

Top marks for IT2Industry@productronica 2015 across the board—Visitor ratings*:

When asked which event they principally attend, the survey revealed that most visitors attended IT2I during their visit to productronica:
  • 24% said that they principally attend IT2Industry
  • 71% said that they principally attend productronica
  • 5% said that they were productronica exhibitors who also attended IT2Industry

This demonstrates that IT2Industry predominantly reaches productronica's regular visitors, but that is also attracts new visitor groups.

When asked about recommending the fair to others, participating again and for combining the exhibition and the conference, visitors responded as follows:
  • 90% said they would recommend attending IT2Industry@productronica as a visitor
  • 89% said that they want to participate in IT2Industry@productronica again
  • 78% of participants said that they would give IT2Indusrty a rating of good to excellent for combining the exhibition and the conference areas.

Exhibitors were also very satisfied in 2015—Exhibitor ratings:

  • 79% of exhibitors asked said that they would recommend IT2Industry to others
  • 79% especially appreciate the high quality of the visitors
  • 76% are planning to participate in the next IT2Industry
Almost all exhibitors feel that IT2Industry's format as an embedded event has a great deal of future potential.
  • 92% assume that the significance of IT2Industry will increase during the next two years.

*The representative survey of exhibitors and visitors was conducted by the forschungplus market research institute during IT2Industry@productronica 2015.

Statements about IT2Industry@productronica 2015

August-Wilhelm Scheer, Founder IDS Scheer GmbH:
“The great response to the Open Conference shows that the networking of companies, persons and processes is discerned as a central challenge for industry. The trade fair concentrates essential subjects on the way to the industrial ‘Internet of Things’ and thus represents an important platform.”

Jürgen Kletti, General Manager and shareholder of MPDV Mikrolab:
“For the association MES D.A.CH-Verband and for us as MES providers, IT2Industry is a good opportunity to convey the importance of modern manufacturing execution systems for Industry 4.0 to an audience that is largely to be assigned to electronics manufacturing because of productronica, which is taking place in parallel.”

Philipp Bundschuh, Systems Engineer, Kutzschbach GmbH:
“Industry 4.0 is one of the leading topics in IT and industry. We from Kutzschbach Electronic are exhibiting at IT2Industry because we have developed a specific solution—‘Unified Monitoring for IT and Production’—precisely for this fourth industrial revolution and are thus contributing to the progress of the ‘smart factory’. By means of the robot, we’d like to present our particular development and demonstrate it in practice.”

Dr. Werner Eberle, Senior Technical Consultant, INSYS Microelectronics:
“IT for industry must specialize strongly and develop further compared with classical IT. So it’s a very good idea to integrate these IT subjects explicitly into classical industry fairs. The center of attention at IT2Industry were the lectures of the Open Conference, which were well attended.”

Tina Marx, Management, Sales Manufacturing, arvato Systems:
“With our lecture at the Open Conference, we directly reached the right listeners from industry. Straight after that, we conducted valuable talks at our exhibition stand and so we informed potential customers further about our solutions as presented beforehand. The format of the ‘fair within the fair’ in combination with the lecture at the Open Conference was a perfect approach for us.”

  • productronica