The 5 sources of charisma

Charisma comes from various sources which interact in a very special way. Read on to find out what shared characteristics charismatic people have.

1. A person's radiance
When we meet a person, we instantly develop a feeling of trust or rejection. A person's radiance is their strongest and longest-lasting source of charisma. It is what can be described as their heart charisma.

2. Proven achievements and determination
We assume that an extraordinary person must be behind an outstanding achievement. This source could be called hero charisma because such an achievement requires unbelievable courage and determination.

3. The power of a title
If someone is the boss of a big company or has a prominent position in an institution, this influences our perception like an academic title. This is referred to as charisma of office.

4. Familiar or prestigious names
The more well known a name, the greater its effect in our heads. A person thus becomes a brand that comes across via media charisma. Many charismatic people have managed to remain in our memories in very specific ways. Their name alone has an effect on our feelings.

5. The fascinating vision
Mahatma Gandhi, Nelson Mandela, Mikhail Gorbachev—they all had a fascinating vision which formed the basis for their mission and thus changing the world. People with this type of visionary charisma can be found everywhere, from celebrities to regular members of the public. After all, people who want to change the world for the better have a fascinating vision. It has suggestive power that cannot be ignored. At the same time, the vision always focuses on others—not the individual ego.

Dr. Claudia E. Enkelmann

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