1. Dr. Wenzel, Reis Robotics will be exhibiting at productronica for the first time in 2011. What do you hope to achieve by taking part in productronica 2011?

When presenting new services, we also feel the need to explore new sales avenues and reach out to a wider audience. It’s a well-known fact that many of the people who visit the productronica are specialists and decision-makers. We therefore expect to establish many interesting contacts in the sectors that are relevant to us.   

2. Please complete the sentence: I’m looking forward to productronica 2011 because…

…I’m keen to introduce our products and services to a new specialist audience.

3. Reis Robotics will be presenting at the special “Battery Manufacturing and Power Electronics” exhibition in hall B2. Why should people at the trade fair visit this special exhibition?

Nowadays, everyone’s talking about e-mobility. We now need to present technology solutions that will enable us to manufacture products from this field at lower cost but with higher quality. The special exhibition is therefore a must for any specialists involved in this field.    

4. What does Reis Robotics expect from the 2012 financial year in general? How do you expect your market to develop in the future?

Despite various uncertainties on the international financial markets, our growth forecasts have been confirmed over the year.
In addition to a general slowdown in the economy, the uncertainties will remain in the future. This is due to various factors, including the situation on the financial markets, as I just mentioned. In the long term, however, we believe there will be an ongoing need for automation solutions which will also open up new opportunities in the future.

5. For you, what would be a perfect day at the productronica?
A perfect productronica day means a lot of interesting visitors, intensive business conversations and lots of new business contacts.

1. Mr. Gross, Fuji Machine Europe GmbH will once again be exhibiting at the productronica in 2011. What do you hope to achieve by taking part in productronica 2011?

productronica is the annual trade fair highlight for Fuji. It is our industry’s leading international trade fair making it the ideal platform for us to present our innovative products to a wide audience. We expect a very high number of visitors from Germany and abroad, even beyond Europe. The trade fair is for us also a very good indicator for business development in 2012. Our expectations are very high and our team is extremely motivated.

2. Please complete the sentence: I am looking forward to productronica 2011 because…

… Fuji will present many new global innovations and we are very excited about the response of trade visitors.

3. Fuji Machine Europe GmbH will be exhibiting in the assembly technologies area in hall 3 stand 317. Why should people attending the trade fair visit your stand?

For the first time we will present 3 global innovations while exhibiting further new products in our established NXT and AIMEX concept. Moreover, we will introduce further software developments, optimizations, LED solutions and traceability applications.
Our special highlight will be the celebration of Fuji Machine Europe GmbH’s 20th anniversary - a wholly-owned subsidiary of the Japanese company Fuji Machine Manufacturing Ltd.

4. What does Fuji Machine Europe GmbH expect from FY 2011 in general? How do you expect your market to develop in the future?

Both 2010 and 2011 were, are and will be the most successful years since the foundation of Fuji Machine Europe GmbH.
At the productronica we will take the opportunity to discuss and plan projects for 2012. As a result, the trade fair is a key indicator for the further development of our business.
An increase in 2012 is hardly conceivable but all our activities suggest a continuation of a high business level.

5. For you, what would be a perfect day at productronica?

Based on long-standing statistical figures, the trade fair attendance is expected to develop according to the Gaussian distribution function, i.e. the busiest days will be Wednesday and Thursday.
Nevertheless there is a slight trend that our customers will increasingly visit the trade fair on Tuesday and Friday so we expect somewhat balanced attendance. We are all looking forward to the productronica and are raring to go! It will be a perfect day at the trade fair if our customers leave our stand feeling satisfied, with plenty of information and wish to intensify our collaboration after the trade fair.

1. Mr. Schmidt, Atotech Deutschland GmbH will once again be exhibiting at the productronica in 2011. What do you hope to achieve by taking part in productronica 2011?

This year we have high expectations and anticipate a huge influx of visitors from the industry. A highly motivated sales team, new ideas and products, a unique stand concept and an insight into the current and long-term research projects will help us draw and inspire visitors from all over the world. The Munich Trade Fair provides the perfect setting. As the industry’s leading trade fair it's the ideal platform for intensive and constructive business communication. We look forward to having interesting discussions and actually concluding business deals. Visit us at hall B1 stand 105.

2. Please complete the sentence: I am looking forward to productronica 2011 because…

… the entire industry gathers to present their know-how. Moreover, providers and customers, suppliers and visitors prepare for the future with their innovative process solutions and system technology. Market trends and technical challenges are presented and discussed, making the trade fair altogether an ideal market place for us as a company. It also enables us to strengthen the whole industry, especially in Europe, in the years to come. We also have the opportunity to offer our services as an experienced partner and win over customers.

3. Atotech Deutschland GmbH will be exhibiting in the Conductor Boards and Interconnect Devices Manufacturing area in hall B1 stand 105. Why should people attending the trade fair visit your stand?

Atotech is one of the industry's most innovative companies. This year we will once again present ourselves as technology pioneer with many product and process solutions for the conductor boards manufacturing. Whether tailored system solutions for the German, European or international market, we will be present with our entire product portfolio and take the time to answer individual requests and discuss various topics. Our team of experts will also be there during the entire trade fair (4 days) but also after the productronica to answer any of your questions. Our chemists, physicists, engineers and developers will give customers, suppliers and visitors an insight into our current development projects and report on the technology and market trends. Our unique trade fair stand concept and the use of the latest communication technology will attract visitors from many different industry branches and will arouse their interest in our company.

4. What does Atotech Deutschland GmbH expect from the 2011 financial year in general? How do you expect your market to develop in the future?

After a successful year in 2010 we started this new business year with high expectations. Despite a number of terrible natural disasters and political crises, the global economy is quite stable and business is developing well, especially in Germany. This shows by taking a look at the figures for our business activities in Germany, but also in the European and international market: Our turnover has increased compared to the first quarter of 2010. The number of incoming orders in the construction environment is also positive – we are working to full capacity over the coming months. Conductor boards manufacturers in Europe have found their market niche and have redefined their customer base: Average order volumes and prototypes from the industry electronics and automotive electronics areas primarily stimulate this trend.

5. For you, what would be a perfect day at productronica?

We are looking forward to welcoming business friends and partners, customers and suppliers. We want to make their visit an unforgettable moment from the word go, whether at our stand in Munich, in the nearby production site in Feucht or during one of our planned evening events.
 
As one of the leaders in Germany, Europe and the world in the fields of Galvanic and conductor board technology, Atotech and its entire team are already looking forward to your visit and to inspire you with our technology highlights.

1. Mr. Schäfer, Kroenert will once again be exhibiting at the productronica trade fair in 2011. What do you hope to achieve by taking part in productronica 2011?

For the first time KROENERT will take part in the trade fair as an exhibitor. So we expect to increase our network for the roll-to-roll manufacturing process of flexible and printed electronics. We also want to open up new avenues to strengthen development partnerships. Long-term success is only possible with partners.

2. Please complete the sentence: I am looking forward to productronica 2011 because…

... as a machine engineering company with over 100 years of tradition we contribute to the manufacturing of printed electronics - a relatively new application area. The field of electronics is developing quickly and the trade fair gives us the opportunity to assimilate and evaluate developments and provide suitable solutions.

3. Kroenert will be present at the joint stands Organic and Printed Electronics in hall B 2.460. Why should people attending the trade fair visit your stand?

KROENERT stands for reproducible print and application technology - in the field of nanolayers too. In our technology center in Hamburg we demonstrate this with systems such as sheet die or anilox rolls. We also consider ourselves to be a strong development partner with expert knowledge. We have experience in wet-chemical application under vacuum conditions.

4. What does Kroenert expect from the 2011 financial year in general? How do you expect your market to develop in the future?

The 2011 financial year was very positive, especially in the field of printed electronics. The volume of orders for 2012 is high and some projects are already in the pipeline. We expect a sustainable development for the organic printed electronics market once the end products have largely been commercialized.

5. For you, what would be a perfect day at productronica?

Interesting discussions and new national and international projects which will eventually lead to our customers’ as well as KROENERT’s success. Picking up trends early on is as important as implementing them in your own company.

1. Mr. Kurtz, ERSA GmbH will once again be exhibiting at the productronica in 2011. What do you hope to achieve by taking part in productronica 2011?
 
ERSA co-founded the productronica trade fair many years ago. Since then it has become a must-see for us. This year, we expect to have interesting discussions and exchanges on technological solutions with our existing customers as well as prospective customers.


2. Please complete the sentence: I am looking forward to productronica 2011 because…

there is a great atmosphere in addition to all the technical and sales expert talks. We see the productronica as a trade fair with a heart, in line with Munich's city motto.

 
3. ERSA GmbH will be present in the soldering technology area, in hall A4 stand 177. Why should people attending the trade fair visit your stand?
 
No other company in the world offers such a wide range of innovative products for the connection technology in the electronics industry as ERSA.

  
4. What does ERSA GmbH expect from the 2011 financial year in general? How do you expect your market to develop in the future?

So far 2011 has exceeded the already very positive results generated in 2010. The trend reversal towards renewable energy, new power engines in the vehicle manufacturing, increasing miniaturization and personal communication systems will also drive our business in the future.

5. For you, what would be a perfect day at productronica?
 
Traveling with public transport. Industry professionals indulging in self-contemplation throughout the day. Customers and prospective customers offering many new suggestions. And a stand party or a cold beer served by a nice waitress in a dirndl, to round off the day. What a pity that the trade fair only lasts 4 days.
 

1. Mr. Terhardt, Verfahrenstechnik Hübers GmbH will once again be exhibiting at the productronica in 2011. What do you hope to achieve by taking part in productronica 2011?
 
What can we expect from productronica 2011? As in the past 30 years, we hope to further consolidate our market position and see an increasing number of visitors due to the excellent economic trend.


2. Please complete the sentence: I am looking forward to productronica 2011 because…
 
…it has always been a great platform for acquiring new customers and maintaining contact with existing customers.

 
3. Verfahrenstechnik Hübers GmbH will be present in the product finishing area, in hall A4 stand 105. Why should people attending the trade fair visit your stand?
 
A trade fair visitor should visit our stand because our company focuses on constant innovation, so we are always able to present new products at productronica.


4. What does Verfahrenstechnik Hübers GmbH expect from the 2011 financial year in general? How do you expect your market to develop in the future?

Our market's future developments continue to be very positive. This market will really benefit in particular from the turnaround in the energy policy.
 

5. For you, what would be a perfect day at productronica?
 
As many visitors as possible - so stressful days ahead starting at 9:00 am and ending at 6:00 pm.

1. Mr. Walls, Aegis Software is exhibiting again at Productronica in 2011. What are you anticipating from your attendance at productronica 2011?
 
Aegis Software is rapidly expanding throughout Europe. We anticipate that productronica 2011 will be an excellent medium to display our software and its capabilities as well as meet with existing customers throughout Europe and the world.


2. Please complete the sentence: I am looking forward to productronica 2011 because…
 
... productronica 2011 is an international show with customers and companies throughout the world. It allows vendors to reach out to potential customers from all across the world. This is what I am most looking forward to; being able to market our products to companies in countries where we have limited exposure. Another exciting reason I am looking forward to the show is that we will be showcasing our new product InSite, which is the industry’s first iPad/iPhone application in electronic manufacturing, allowing for real time data display at your fingertips.

 
3. Aegis Software will exhibit in the manufacturing software section in Hall A3. Why should a trade fair visitor come to your stand?
 
Aegis Software is a leader in MOS (Manufacturing Operating Systems) with over 14 years of experience in creating solutions for electronic manufacturers. All of our solutions are built in-house, without mergers or acquisitions, which leads to a seamless and cohesive software eliminating the need for separate databases and data structures. We have always been in the forefront of software technology.  Software is only as good as the people that support it and for the past 12 consecutive years, Aegis software has won the service excellence awards in our industry. All of these factors make Aegis Software the right partner for MOS.


4. What is Aegis Software generally expecting in the 2011 fiscal year? How do you see your market developing in the future?

Aegis Software is expecting a large amount of growth throughout the European and Asian regions. While we are the market leader in North America, Aegis‘ growth will be found by expanding into different areas and regions throughout the world. Since productronica 2011 is a truly global show, it aligns perfectly with Aegis growth strategy. 

 
5. What would your perfect productronica day look like?
 
A perfect day at productronica would be for our booth to be filled with potential customers and receiving good customer feedback from our existing customers. It would also be nice if the weather cooperates as well!

1. Herr Dr. Farassat, F & K Delvotec Bondtechnik GmbH ist 2011 wieder Aussteller auf der productronica. Was erwarten Sie sich von der Teilnahme an der productronica 2011?
 
This year we expect lots of really good discussions with our existing customers and inspiring new contacts, as in previous years. These provide us with valuable stimuli for coming trends on the market, and what our customers need and want in the next few years. This is especially important for us, because we have just been announced best wire bonder manufacturer for the third time in a row, by our customers in the VLSI 2011 survey.


2. Please complete the sentence: I am looking forward to productronica 2011 because…
 
... we see some new trends on the market this year. One is photovoltaics, which are getting stronger all the time, and another is the flourishing development on the market for electric vehicles, which we are feeling in the production of big battery modules. You don’t experience this as up close as at productronica anywhere else, because no other trade fair in the world is so internationally oriented and covers so many technology areas.

 
3. F & K Delvotec Bondtechnik GmbH will exhibit in the semiconductor and display production area in hall B2 at stand 281. Why should people attending the trade fair visit your stand?
 
Primarily to see our most exciting new development! Our G5 XL wire bonder, which at one square meter offers by far the world’s biggest work area. It has been specifically developed for solar cells and battery modules, and is already a money spinner on the market. Most of the components, such as the bond head, are identical with the standard model, and therefore tried, tested and proven hundreds of times over – but the work area is 22 times bigger. And because we also have to test such large components, with the 5700C we are also presenting the biggest bond tester in the world at the same time.


4. What does F & K Delvotec Bondtechnik GmbH expect in general from FY 2011? How do you expect your market to develop in the future?

At the moment it looks like 2011 will be an excellent year for us. We had actually expected something of a dampener after the recovery year in 2010, but this isn't the case right now. Generally speaking our persistent technology and quality orientation is paying off on a global level: all over the world people want “Made in Germany”. And this despite the fact that we are suffering from the weak dollar and therefore cannot accept many orders, because they simply wouldn’t pay for us!
 

5. For you, what would be a perfect day at productronica?
 
To have an hour free to be able to wander through the halls and see what the other exhibitors have on offer. It is more or less tradition with us now that I never get away from the stand, because we have so many visitors and we have such in-depth talks. I see this with a smile and a tear in my eye! But productronica is really also a kind of family get-together for the electronics industry – there is just so much to exchange ideas and opinions about.

1. Mr. Schüpbach, Schleuniger will once again be exhibiting at the productronica trade fair in 2011. What do you hope to achieve by taking part in productronica 2011?
 
For us it is primarily about further increasing our recognition level as a complete provider of solutions in the cable processing area. We are specifically focusing our presence at this year's productronica on special applications, and looking for contact with small and medium-sized enterprises in our industry.


2. Please complete the sentence: I am looking forward to productronica 2011 because…
 
… this trade fair is an ideal showcase to present our unique core competencies, our innovative strength and our efficient solutions to a wide audience.

 
3.  Schleuniger will be present in the area of production technologies in cable processing, in hall B3 stand 205. Why should people attending the trade fair visit your stand?
 
Those customers that are looking for even more productive methods in cable processing, and who won’t stop until the very last ounce of potential is exhausted are best catered for at Schleuniger’s stand. Ultimately it is really always about improving your productivity over the competition’s. It‘s all too easy to lose a head start!

 
4. What does Schleuniger expect from the 2011 financial year in general? How do you expect your market to develop in the future?

The Schleuniger Group recovered very quickly last year after a difficult year in 2009. And thankfully we are also making good gains in 2011. Unfortunately the strong Swiss Franc is causing us some concerns; otherwise the outlook for 2011 would be even better. But what applies for our customers, also applies for us: productivity is the key focus, and we too must constantly strive to be even better.
 

5. For you, what would be a perfect day at productronica?
 
That’s relatively easy: a full stand with plenty of potential customers with specific projects, and preferably from all over the world. It is the interesting discussions that enrich our life – and that also applies to and especially for our business life!

1. Mr. Draxler, HellermannTyton will once again be exhibiting at the productronica trade fair in 2011. What do you hope to achieve by taking part in productronica 2011?
 
We have a long-standing commitment to this international trade fair for production technologies by which we have generally never been let down. We have established many contacts – also outside Germany – and were able to develop important customer contacts in countries where our globally operating company has not located its business. We are looking forward to getting to know prospective customers and meeting our loyal HellermannTyton customers.


2. Please complete the sentence: I am looking forward to productronica 2011 because…
 
... we are a tradition-steeped medium-sized company and will once again show off our innovations at this year's productronica, which will inspire trade fair visitors. Discover for yourself these amazing innovations as well as a portion of our comprehensive portfolio of 50,000 articles.
 

3. HellermannTyton will be present in the production technologies in the cable processing area, in hall B3 stand 181. Why should people attending the trade fair visit your stand?
 
We will present plastic-based innovations which make it easier for users to find the optimal solution to problems in the fields of cable bundling, fixing, labeling and protection.
 

4. What does HellermannTyton expect from the 2011 financial year in general? How do you expect your market to develop in the future?

This financial year will end with further record sales. The sustained upswing as well as the professional market activities have allowed us to solidly establish our brand. We have won many projects with an outlook into future developments. We have been busy on many markets, thereby earning opportunities to be the first to set trends and react accordingly. With our large internal product development department, we were able, for example, to develop parts for various markets including renewable energy, white goods and automotive. There is enough to do here!
 

5. For you, what would be a perfect day at productronica?
 
When taking part in a trade fair such as productronica we invest in surface and staff. So we enjoy seeing crowded trade fair halls and interested visitors. We also look forward to establishing many new contacts who will inspire tomorrow's business opportunities.

1. Mr. Maimer, Spitzenberger & Spies will once again be exhibiting at the productronica trade fair in 2011. What do you hope to achieve by taking part in productronica 2011?
 
The entire electrical industry faces new challenges with the impending energy policy change. But this is not the only sector to present many new and interesting products at this year's productronica. Many national and international experts will certainly decide to visit our stand again. We expect to see trade visitors who would like to learn more about measuring and testing technology in the fields of photovoltaics, network simulation or vehicle electronics and who welcome advice from experts.


2. Please complete the sentence: I am looking forward to productronica 2011 because…

…I can't wait to have informative discussions with trade visitors as well as our suppliers. Besides our own presentations, we have the opportunity to get a general idea of new production techniques and meet suppliers at productronica. The trade fair is an ideal platform to establish new contacts and strengthen our long-standing contact network.


3. Spitzenberger & Spies will be present in the measuring and testing technology area, in hall A1 stand 174. Why should people attending the trade fair visit your stand?
 
Spitzenberger & Spies is one of the world's leading manufacturer in the field of measuring and testing technology. With over 45 years experience, we have gained a high technical know-how which also benefits our customers. Trade visitors can meet experts at our stand, who would be only too happy to provide detailed information and competent advice. 


4. What does Spitzenberger & Spies expect from the 2011 financial year in general? How do you expect your market to develop in the future?
 
2010 was a very successful year for Spitzenberger & Spies. For 2011 we also expect to deliver another year of constant increase in orders and we confirm a positive outlook for the future especially in the field of inverter test systems.


5. For you, what would be a perfect day at productronica?
 
Many industry-specific trade visitors will find their way to our stand. Together with our Sales team, we will have interesting and fascinating discussions about our products. If many new prospective contacts become aware of our company - that will be a perfect day at the productronica.
 

1. Mr. Hrabi, KOENEN will once again be exhibiting at the productronica trade fair in 2011. What do you hope to achieve by taking part in productronica 2011?
 
The international trade fair for electronics production is the ideal platform to show off KOENEN's innovations. On the global market, we need to take advantage of the savings potential along the entire value chain. Our precision screens offer considerable advantages for this. At the Munich trade fair many visitors will be impressed by KOENEN's top performance.
 
 
2. Please complete the sentence: I am looking forward to productronica 2011 because...

as a provider of new developments and efficient technologies, we will be in contact with a wide audience here. The trade fair gives us an insight into the future, paving the way to innovative solutions and the associated developments.
 
  
3. KOENEN will be present in the photovoltaics production area, in hall B2 stand 246. Why should people attending the trade fair visit your stand?
 
This year we consciously decided to set up our stand in the area of future technologies. KOENEN offers many solutions in this sector. We have a lot of experience as a development partner in the field of chemically reactive compounds for battery printing. In the photovoltaics industry, we were able to contribute only just recently to a world record efficiency level for crystalline solar cells.

The productronica's framework program addresses these challenges precisely. At our stand you will discover how we manage to solve many tasks in various application fields for the impending energy policy change. Our enthusiasm for future developments and our solid know-how in precision screen for printing extending over more than 40 years speak for an eventful visit at KOENEN.
 
 
4. What does KOENEN expect from the 2011 financial year in general? How do you expect the market to develop in the future?
 
In the microelectronics industry the demands for reduced strip conductors/space widths and the increased use of substrates will determine the market development. Economically efficient production engineering with reduced compound use is another driving force. This fully satisfies our interest as we are an active supporter of processes in the production line. KOENEN Engineering for thick and layered films but also functional surfaces offers solutions providing impressive efficiency. 
 

5. For you, what would be a perfect day at productronica?
 
Meeting our customers and prospects, who challenge KOENEN as a partner for precision screen printing technology - that will make our day! This is often the first step toward showing visitors our commitment to precision and innovative ideas. Therefore, we would like to invite all the people attending productronica 2011 to our stand.

1. Mr. Mann, TRUMPF will once again be exhibiting at the productronica trade fair in 2011. What do you hope to achieve by taking part in productronica 2011?
 
I hope to meet people interested in what we do, establish many new contacts and lay the foundations for promising projects. productronica is the most important trade fair for TRUMPF where we present lasers and systems specially designed for the electronics production. Electromobility will be the focus of a special exhibit this year - this topic is in line with our aim of emphasizing the benefits of laser in the production of batteries and high-performance electronics.


2. Please complete the sentence: I am looking forward to productronica 2011 because…
 
...productronica offers, like no other trade fair, the possibility to discuss innovative laser applications with visitors. In this way not only can we display our technology and applications, we also pick up information and suggestions which make it possible for us to develop solutions suited for the market.

 
3. TRUMPF will be present in the material processing, LED production and discrete components areas, in hall B2 stand 404. Why should people attending the trade fair visit your stand?
 
TRUMPF offers lasers for joining, separating and marking electronic components. Production concepts can consequently be implemented, leading to exceptional production properties. This alone is an excellent reason to visit our stand. With our new short and ultrashort pulse lasers, we also offer tools which can be used to process semiconductor layers - a topic perfectly adapted for the exhibition focus in hall B2.

 
4. What does TRUMPF expect from the 2011 financial year in general? How do you expect your market to develop in the future?

The 2011 financial year has been excellent so far. It seems we have finally put the crisis behind us. TRUMPF took the opportunity to intensely develop new laser devices during the crisis - a further boost for the rapid growth. I'm convinced that the good market trend will hold. Moreover, properties of future electronic products will increasingly require the use of lasers. All in all we feel confident about the future.


5. For you, what would be a perfect day at productronica?
 
A perfect day at the productronica would start with interesting discussions and end with aching feet and a gruff voice when the loudspeaker announces the end of a day at the trade fair. Experience has shown that customers respond in many different ways to our products and their application possibilities.

1. Pape, Viscom AG will once again be exhibiting at the productronica trade fair in 2011. What do you hope to achieve by taking part in productronica 2011?

productronica is the leading trade fair for electronics manufacturing. We expect to further expand our position as global market leader. This year we will once again present many innovative and tried and tested products. Our aim is to attract prospective new customers in order to convince them of our performance.


2. Please complete the sentence: I am looking forward to productronica 2011 because…

…we will have the opportunity to present our company in the appropriate environment. At the same time we will be able to establish new contacts and strengthen our global contact network.


3. Viscom AG will be present in the measuring and testing technology and quality assurance area, in hall A2 stand 177. Why should people attending the trade fair visit your stand?

Viscom is the leading European provider of inspection equipment for the SMT manufacturing industry and has been number one worldwide for over 10 years. We are one of the few, if not the only provider, to offer the complete range of SPI, AOI and AXI solutions. At our stand visitors will find high-level testing solutions with all site connections and high-grade inspection level.


4. What does Viscom AG expect from the 2011 financial year in general? How do you expect your market to develop in the future?

We are expecting a successful year in 2011 with further sales growth. Although the increase won't be as strong as in 2010. Based on the current situation we are expecting a return to the usual growth with a tendency to higher quality requirements.

       
5. For you, what would be a perfect day at productronica?

2 Weisswurst sausages for breakfast, 20 minutes in public transport, 200 satisfied customers visiting the stand during the day and an intake of 2000 calories in the evening!

1. Mr. Reinhardt, REINHARDT System- und Messelectronic GmbH will once again be exhibiting at the productronica trade fair in 2011. What do you hope to achieve by taking part in productronica 2011?

We would like to meet new customers and show off our latest devices and technology solutions to our existing customers.

 
2. Please complete the sentence: I am looking forward to productronica 2011 because…

It will give us a chance to present our new products to our long-standing customers and meet prospective customers.

 
3. REINHARDT System- und Messelectronic GmbH will be present in the measuring and testing technology and quality assurance area, in hall A1 stand 581. Why should people attending the trade fair visit your stand?

We will be presenting our latest solutions for testing electronic printed circuit boards as well as our adapter technology and our Boundary Scan testing method. Our special feature at REINHARDT is the combined in-circuit and functional test with simple and practice-oriented programming in a tenth of the time required by our competitors. 

 
4. What is REINHARDT System- und Messelectronic GmbH expecting of the 2011 financial year in general? How do you expect your market to develop in the future?

Since technologies are being continuously updated, this gives us good chances to present our solutions. 

 
5. For you, what would be a perfect day at productronica?

A crowd of interested people gathered at our stand throughout the day to ensure our investment in productronica is a success.
 

1. Mr. Lauber, in 2011 ASM Assembly Systems will once again be exhibiting at the productronica. What do you hope to achieve by taking part in productronica 2011?

productronica is the leading international trade fair. Especially now, given the current positive economic climate, it provides our sales teams with an ideal setting in which to meet interested parties and customers from all over the world – whether we are dealing with an initial enquiry or actually concluding a business deal. However, networking is important not just in sales but in other areas too. Our technicians and developers use the productronica to talk to customers, partners, suppliers and providers of peripheral systems about new requirements, trends and developments.


2. Please complete the sentence: I am looking forward to productronica 2011 because…

... I expect to see an extremely successful “home game” for the SIPLACE team at the Munich Trade Fair. Since the company was successfully integrated into the ASM group, we have been focusing our energy on developing new products and solutions in recent months. Our presence at the trade fair and other relevant campaigns will emphatically underline our position as a leader when it comes to technology and innovation. That is why I am looking forward to the productronica 2011 – especially the reactions of our customers and partners.

 
3. ASM Assembly Systems will be exhibiting in the assembly technologies area in hall A3. Why should people attending the trade fair visit your stand?

Electronics manufacturers throughout the world are facing growing challenges. They need to produce complex products more and more flexibly, quickly and reliably. At the same time, they have to fit seamlessly into their customers’ supply chains. Instead of investing in fast yet “dumb” hardware, SMT lines of the future will need to be intelligent and flexible. As a technological leader, only the SIPLACE team offers the complete package: not only the hardware and software but also the production and service concepts which will enable our customers to easily meet requirements, increase their productivity and thus achieve a competitive advantage.
 

4. What does ASM Assembly Systems expect from the 2011 financial year in general? How do you expect the market to develop in the future?

Electronics manufacturers around the world are taking advantage of the economic recovery and making investments in order to expand and modernize their facilities. It is good to see that European and American electronics manufacturers have been able to win back market shares through their use of new and highly flexible production concepts. However, there is a noticeable trend towards flexible production in Asia too. We ultimately benefit more from this than other manufacturers. I think the market will remain buoyant – even if the rapid growth in recent months slows down slightly.
 

5. For you, what would be a perfect day at productronica?

The SIPLACE team has a home advantage in Munich. The perfect day would begin with breakfast with the family, followed by numerous detailed, constructive discussions with old and new customers, partners and staff. Once the evening events were over, it would end back at home.
 
 

1. Mr. Honold, SALT Solutions GmbH, will exhibit at productronica for the first time this year. What do you hope to achieve by taking part in productronica 2011?

We expect access to qualified trade visitors and decision makers who want to increase the competitiveness of their production sites with Manufacturing Execution Systems (MES). Trade fair visitors interested in a continuous integration of systems and machines in MES and ERP should certainly drop by our stand. An exchange with partners and competitors with a view to expanding our solution offering is also interesting for us.


2. Please complete the sentence: I am looking forward to productronica 2011 because…

… so far we have had very good experiences with appearances at industry-specific trade fairs. Trade fair visitors from specialist departments – especially in the production area – also always have IT and software aspects in focus. productronica is without doubt one of the few industry-specific events that can present itself holistically in the electronics, high-tech process technology and software support sector.


3. SALT Solutions GmbH will present itself at the SAP partner stand in hall A3. Why should people at the trade fair visit your stand?

With SAP Manufacturing Execution (SAP ME), a product which offers all functions, from machine connection through to data exchange with ERP in real-time on one single IT platform, is now available for the first time ever. We have given SAP ME a completely new face, which evolved from real usage scenarios and is exclusively available from SALT Solutions. Production therefore takes on a degree of flexibility and user-friendliness, previously unknown in conjunction with SAP.


4.  What does SALT Solutions GmbH expect from FY 2011 in general? How do you expect your market to develop in the future?

We expect continued above-industry-average growth by opening up new business segments with innovative software solutions for production and logistics. The combined service offering of fully integrated production solutions – from the machine through to EPR – and application management services is an essential aspect here. We offer AMS in this respect for both our own solutions and third party solutions.


5.  For you, what would be a perfect day at productronica?

Constant complete visitor attendance with great interest in our software solutions for production, numerous highly qualified discussions, pleasant temperatures in the halls and few “handout-grabbers”.

1. Mr. Lenz – in 2011, Ernst Lenz Maschinenbau GmbH will once again be exhibiting at the productronica. What do you hope to achieve by taking part in the productronica 2011?

We hope to hold expert discussions regarding innovative circuit board production technologies with customers from all over the world. We also hope to open up new avenues with a view to catering for customers’ requests, solving problems and further advancing the technology.


2. Please complete the sentence: I am looking forward to the productronica 2011 because...

…this is one of the best opportunities to establish, maintain and intensify contacts with innovative companies from the circuit-board sector, whilst discussing future trends in circuit boards or other mechanical component mounting systems and further advancing new developments.


3. Ernst Lenz Maschinenbau GmbH will be exhibiting in the PCB Community Area in hall B1. Why should people at the trade fair visit your stand?

To find out about the latest innovations in the area of circuit-board processing, to discuss customer-oriented special solutions, and to talk about problems and future technologies with our technicians and development engineers.


4. What is Ernst Lenz Maschinenbau GmbH expecting of the 2011 financial year in general? How do you expect your market to develop in the future?

We expect the economic upturn to continue, and we hope to expand our customer base through innovative new developments. There will be a greater need for customer-oriented special solutions for the European market and cost-oriented standard products for the Asian market.


5.  For you, what would be a perfect day at the productronica?

Holding expert conversations and discussions with developers and technologists from the circuit-board manufacturers. This should result in a high-quality, sophisticated solution which ideally leads to a contract being signed.

1. Mr. Nerio Samori, AUREL AUTOMATION SpA will exhibit at productronica again. What are your expectations regarding productronica 2011?

Aurel Automation has just celebrated its 40th anniversary and has been exhibiting directly at productronica since 1981. For Aurel, productronica 2011 will be a good test of the future economy; 2007 was the year before the crisis and 2009 was the exhibition during the crisis. In 2010 the economic situation was better and we increased our turnover by 25%. For the above reasons we have decided to participate again in 2011 in the same hall with the same space. We expect all of Europe to be there, either visiting or exhibiting with new ideas, new products and new machinery.


2. Please complete: „I am looking forward to productronica 2011 because…“

productronica is the most important trade fair for Aurel Automation. It’s held in the heart of Europe and is truly international. We usually encounter a lot of visitors, customers, friends and new companies there that are above the average. Also, the quality of the visitors and the trade fair's international distribution are excellent.
We are also sure that the productronica organizers will be doing a lot of promotion this year in Europe and beyond.


3. AUREL AUTOMATION SpA will exhibit in the sector Component Mount Technology, in hall A2. Why should participants of the fair visit your stand?

Aurel Automation makes machines for the electronics and microelectronics industry. We offer a wide range of machines and complete lines for electronics production.

Aurel is located in Hall 2, in the machines sector, and we will be exhibiting standard equipment and special lines that we supply around the world for many different applications. The most important are: the production of sensors, fuel cells, organic photovoltaic cells and concentrated cells; automatic lines for thick film screen printing for LTCC and HTCC; special lines for the calibration of sensors by laser or by digital system into chambers with controlled temperature and pressure.

For the last two years we have concentrated our investments in the development of new machines for the new technologies that, in our opinion, will be the future of electronics. Examples include the roll-to-roll lines for screen printing or ink jet on flexible materials for OLED, RFID and biosensors used in medical or food applications. We also have a brand new and interesting machine, the Xcel, designed to meet several requests: dispensing, inspection, assembling, ink jet and other applications.

4. What does AUREL AUTOMATION SpA expect of the business in 2011 in general? How do you value the future market development of your branch?

For Aurel Automation, 2010 was a good year in terms of business. We are similarly optimistic about 2011, with positive expectations for new orders as we received a lot of new requests in the last quarter of 2010. In many areas business has improved. There are many new ideas, projects and strong input for innovation.


5. Please describe your perfect day at productronica.

For Aurel Automation, I would say that the perfect day at productronica is the same as for many other companies, when, from 9 am to 6 pm our stand is full of visitors who have come to look at the Aurel machines and are asking for urgent quotations. It’s also a day when we sit with our customers or new visitors discussing their new enquiries that promise investments in the very near future.

As you know, productronica is in November, so at the end of this new year, and a perfect day is when we meet 2011 customers who are happy and busy with their newly delivered machines.

In other words, a perfect day is when we are tired in the evening but satisfied, optimistic and with a renovated trust on the future