When it comes to making valuable new contacts, you can count on
our active and competent support in the form of presswork and
conventional marketing communication – even now.
As of May 2011 the Marketing Services brochure will be available here.
Here are a
few examples of ways
that you can contact your target group and attract international
attention before, during and after the fair.
- productronica e-mail newsletter
This newsletter is edited by professional journalists and features
the latest industry and fair-related news. It is the perfect place to
run a personal letter with your company logo, inviting your customers
to visit your stand.
- Company entry
Whether in the printed exhibition catalog, over the Internet or at the fair.
- Guest tickets/e-Guest tickets
A click at the productronica website saves time and is extremely
practical, especially if you want to send your customers invitations
with e-Guest tickets or the e-newsletter by e-mail. Guest tickets are
the most effective way to increase the number of qualified visitors at
your stand.
- Visitor registration
We record relevant visitor information whether they register online
or upon arrival at the fair. Doing so makes visitor profiles more
transparent for exhibitors and helps us ensure that the range of
exhibits remains oriented to the needs of everyone involved.
- Visitor tracking / Lead retrieval
Visitor information is stored in our central tracking system. When
they visit your stand, visitors can present their passes (which are
also their admission tickets) for tracking, i.e. so that you can access
their profiles. This allows you to process your leads quickly and
easily.
- Media and press services
We use target-group-oriented presswork and conventional advertising
to reach your audience of industry professionals around the world, i.e.
using ads in leading trade journals, direct-mailing campaigns and
up-to-date information at the website. Take advantage of our press
services to direct your company and product-related information to some
470 accredited journalists.
It’s all included, and it’s all online—The productronica Exhibitor Center
All the information about our marketing services and much more vou will find as of May 2011 in the Exhibitor Center. All productronica exhibitors can use the online Exhibitor Center’s closed user group to handle many formalities.
The website also features information about
our range of exhibitor technical services - from stand construction
to electrical and water connections, exhibitor passes, parking
passes and various rental services.