When it comes to making valuable new contacts, you can count on our active and competent support in the form of presswork and conventional marketing communication – even now.

As of May 2011 the Marketing Services brochure will be available here.  





Here are a few examples of ways that you can contact your target group and attract international attention before, during and after the fair.

• productronica e-mail newsletter
  This newsletter is edited by professional journalists and features the latest industry and fair-related news. It is the perfect place to run a personal letter with your company logo, inviting your customers to visit your stand.

• Unlimited vouchers for one-day tickets
  As an exhibitor, what matters to you most is the quality and the number of visitors at your stand. To support you to the greatest extent possible, effective immediately vouchers for one-day tickets are now included in your participation fee and available in unlimited quantities. This means that, in the future, you can invite all existing and potential new customers to your exhibition stand by e-mail or regular mail and create perfect prerequisites for direct dialog and to cultivate your contacts — for maximum business success.

• Company entry
  Whether in the printed exhibition catalog, over the Internet or at the fair.
  

• Visitor registration
  We record relevant visitor information whether they register online or upon arrival at the fair. Doing so makes visitor profiles more transparent for exhibitors and helps us ensure that the range of exhibits remains oriented to the needs of everyone involved.
  

• Visitor tracking / Lead retrieval
  Visitor information is stored in our central tracking system. When they visit your stand, visitors can present their passes (which are also their admission tickets) for tracking, i.e. so that you can access their profiles. This allows you to process your leads quickly and easily.
  

• Media and press services
  We use target-group-oriented presswork and conventional advertising to reach your audience of industry professionals around the world, i.e. using ads in leading trade journals, direct-mailing campaigns and up-to-date information at the website. Take advantage of our press services to direct your company and product-related information to some 470 accredited journalists.

• Partnership marketing
  Partnership marketing is how we work together with you to ensure that the fair is a complete success. It is the most effective way to reach more qualified visitors, cultivate contacts with existing customers and optimize news coverage surrounding your company. These are just a few examples of how we provide the support that you need to find and strengthen contacts with members of your target group.
• Public relations: With target-group-oriented coverage in relevant media, we ensure that your company is recognized and associated with specific topics before, during and afterproductronica.
• productronica Newsletter: Your company and your product innovations will be profiled in detail and presented to a broadbased audience. The newsletter goes out on a regular basis and is the perfect place to generate attention among interestedvisitors and potential partners.
• www.productronica.com: Showcase yourself as an exhibitor at the fair’s website. Posting a detailed company profile at the site prior to the fair is an effective way to call attention to yourexhibition highlights or post expert reports on specific topics.

>> Together we can achieve more! Profit from collaborating with the productronica Team and cultivate your contacts with potential customers before, during and after the fair.

It’s all included, and it’s all online—The productronica Exhibitor Center
All the information about our marketing services and much more vou will find as of May 2011 in the Exhibitor Center. All productronica exhibitors can use the online Exhibitor Center’s closed user group to handle many formalities. 

The website also features information about our range of exhibitor technical services - from stand construction to electrical and water connections, exhibitor passes, parking passes and various rental services.