 | - Top marks for the exhibition program, leading trade fair character and
service
- 81% of visitors see an advantage compared with other trade fairs
- High percentage of visitors intending to come back again to productronica
and recommend the trade fair to other people
- productronica the world’s only certified trade fair
|
productronica 2009, which was held at the New Munich Trade Fair Center from
November 10 to 13, 2009, has been certified with the TÜV Service tested “Good”
seal of approval. The test result achieved by the previous event was therefore
confirmed. productronica was tested by TÜV Saarland for the first time in 2007.
However, since TÜV evaluates the service level on a long-term basis, control
surveys are carried out continuously among visitors and exhibitors. The mark
“Good” therefore reflects the continuing high quality of the trade fair. The TÜV
certification makes productronica clearly stand out against other events. It is
the only trade fair in Germany and throughout the world to have been evaluated
and awarded the TÜV Service tested seal of approval. The award is both an honor
and an incentive for Exhibition Director Christian Rocke: “The result is
affirmation of our overall concept. We want to continue and extend this strategy
in future in order to make sure that both our exhibitors and visitors are
totally satisfied with our exhibition program and that we can fully support them
in this case to attain their main objective, i.e. their business
success.”
Trade fair survey extendedTNS Infratest, an
independent market research institute, questioned a total of 938 persons during
productronica 2009. 20 additional special questions for TÜV certification were
included in the trade fair survey commissioned by Messe München. The five most
important general criteria were as follows: completeness and breadth of the
exhibition program, leading trade fair character, supporting
program/talks/events, clarity of the exhibition program/industry division and
presence of market leaders. Questions were also asked regarding service criteria
such as accessibility of the New Munich Trade Fair Center by public transport,
parking facilities on the trade fairgrounds, quality of information and advice
provided by staff on the exhibition stands or clarity of the hall
plans/exhibitor directory.
Successful certification: TÜV Service
tested seal of approval with the grade “Good”productronica 2009 was
successfully certified based on the survey results. The interviewees awarded the
mark 2.1 for their overall satisfaction with the trade fair. The conditions for
certification were also fulfilled by the five most important criteria in the
survey. The completeness and breadth of the exhibition program were rated, for
example, by 89% of visitors as “excellent to good”. 85% of visitors also awarded
these marks for the leading trade fair character of productronica and the
presence of market leaders. 86% of interviewees rated the internationality of
exhibitors as “excellent to good”.
The service criteria also came off
well. 94% of interviewees rated the quality of information and advice provided
by staff on the exhibition stands as “excellent to good”. The interviewees were
also extremely satisfied as regards the handling of concerns and complaints. 93%
of the survey participants awarded the marks “excellent to good” for the
handling of concerns. The corresponding figure for the handling of complaints
was 87%.
Satisfied customers coming back againIt was not
surprising that 81% of visitors believed that productronica has an advantage
over other trade fairs. The advantage was very large or large for 6.9% and 34%
of visitors respectively.
71% of visitors said they would definitely or
probably come back again to productronica. 79% said they would definitely or
probably recommend business associates or acquaintances to attend the trade
fair.
productronica 2009 was held at the New Munich Trade Fair Center
from November 10 to 13, 2009. A total of 1,126 exhibitors from Germany and other
countries presented products and system solutions relating to the entire
value-added chain in electronics production. Over 28,500 international visitors
attended the trade fair.
TÜV certificated customer satisfaction and service quality (PDF 187 KB)