productronica is the first trade fair to actually hold a joker in the hand as regards to visitor advertising, i.e. the “Service tested seal of approval” from TÜV Saarland. The mark “Good” is shown on the certificate handed over by Thomas Fischmann, Head of TÜV Saarland Certifications, to Kurt Schraudy, Divisional Director for New Technologies at Messe München International.
 
Whereas many companies think twice during economically difficult times whether it is worthwhile to attend a trade fair on account of the costs and efforts involved, this Award will make it easier for them to take a decision. Kurt Schraudy welcomed the Award: “Thanks to the “TÜV Service tested seal of approval”, we now have the opportunity to precisely evaluate the quality of our service and maintain it for the benefit of our customers.” Surveys confirm that customers have more confidence in companies which are certified by TÜV as having high quality standards and offering good services. Customers can also make a decision on this basis. Thomas Fischmann commented accordingly: “We are hoping to send a positive signal to potential visitors to the trade fair.”
 
The criteria for awarding marks range from special questions on, for example, the number of exhibitors, the presence of market leaders and the quality and diversity of the supporting program through to so-called soft facts such as the accessibility of the New Munich Trade Fair Centre by car or public transport, cleanliness of the facilities, service friendliness and ambience of the event These criteria have been assessed on the basis of visitor surveys that have been made during productronica 2007. TÜV will also carry out a supplementary control survey during the trade fair in autumn this year. The focal points of this survey will be service and ambience. This is necessary in order to ensure that productronica continues to offer good service.
 
The overall mark indicates the general satisfaction of visitors at the trade fair. It represents the mean value of the assessment of the different criteria. In order to actually qualify for the “Service tested seal of approval”, however, all main areas must receive at least the mark “Good”. This mark was achieved by productronica as an event staged by Messe München GmbH.


TÜV certificated customer satisfaction and service quality (PDF 187 KB)